The vision of an icon, Lakis Gavalas

.lak was born in 2000 to fulfill the needs of a niche, aesthetics-focused market in a booming era.

The title of the collection for men and women was then named “fast fashion”.

It did not take long until it was loved by customers in Greece and abroad.
Enriched with bags, hats, glasses, and bathing accessories, .lak was a complete lifestyle brand.

Editorials, magazines, showrooms, and fashion shows built the brand since there were no social media at the time. Customers had the opportunity to assist the development of the products, feeling and getting accustomed to the merchandise along the way.

The reputation of the product in its 20-year period was established, recognized as a brand with enhanced European lines, innovative aesthetic, and all-around quality.